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Sigrun Albert has been managing the digital unit of Mediengruppe Oberfranken (MGO) located in Bamberg, Bavaria since 2012. She is responsible for several digital business models including that of MGO Digital Ventures. This subsidiary of MGO invests in emerging digital startups and controls existing digital investments of MGO. In June 2014, Sigrun also took over the management of MGO's publishing unit (which is publishing regional newspapers and news portals). In this position, she is responsible for all aspects of the advertising market and a general manager to the whole unit.
After studying German and English literature, Sigrun worked as a trainee editor at the regional newspaper Nürnberger Nachrichten and attended Henri Nannen School of Journalism in Hamburg. Next, she held positions as an editor and as a freelance author for various magazines. Prior to joining Mediengruppe Oberfranken, Sigrun held management positions at Brigitte.de/Bym.de and several publishing houses like Brockhaus and Meyers Lexikon as well as Duden Schulbuchverlag.