Tony is responsible for the Strategy, Marketing and Communications of BMW i Mobility Services, including the European arm of BMW i Ventures. The goal of the BMW Groups new brand is to provide sustainable innovative mobile solutions that improve urban mobility inside and outside of the car. The current portfolio includes DriveNow, ParkNow and ChargeNow as well as a number of strategic investments made via BMW i Ventures. As Marketing Innovation Manager at BMW he was previously responsible for emerging media innovations such as blogs, communities, search, bmw.tv and most recently social media boosting and nurturing the millions of BMW Facebook fans. Before joining the BMW Group he worked as a Product Manager on advanced user experiences for Vodafone and spent eight years in the mobile industry designing and developing mobile phones and services. He started his career as a Product Design Consultant working in the UK and Germany. Educated in Edinburgh Scotland he now lives in Munich Germany.