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Rahaf is a Digital Foresight Strategist and Author. Her second co-authored book, The Decoded Company: Know Your Talent Better Than You Know Your Customers, is a New York Times Best seller and was released February 2014 by Penguin. Her first book, Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand, was published in 2009 and documented her experiences as a part of Barack Obama’s New Media team during his Presidential election campaign in 2008. Rahaf is a World Economic Forum Young Global Shaper, and a member of the Summit Series Network.