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Or Offer is the Founder and CEO of SimilarWeb, the leading Web Measurement and Online Competitive Intelligence Company based in Tel Aviv. In 2009, SimilarWeb won the first edition of Seedcamp Israel, attracting the attention of international media and VCs. Or founded SimilarWeb in parallel to his BA studies in Business at the age of 24. SimilarWeb started as websites recommendation technology that analyzes every website on the internet, which then grew to become SimilarWeb measurement platform in 2011. Or was also a founding partner at AfterDownload, a company that built the largest CPC platform to monetize the download funnel which was acquired by IronSource in 2013. In addition, Or is an active early-stage investor and an advisory board member at other high tech start-ups including MoonActive, Spot.im and Spark Beyond.