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With 25 years of operational experience in media and technology, Matt has helped shape the way people interact with content and brands within the space. Most recently, as Vice President of Entertainment, Ventures & Strategic Alliances for The Coca-Cola Company, Matt oversaw the company’s entertainment marketing strategy, venture initiatives and related partnership alliances across the brand portfolio. During his five year tenure at Coke, Matt identified and executed on opportunities to authentically integrate the company’s brands and products into various content and media platforms to generate meaningful consumer value and business/brand growth. Previous work includes roles at Electronic Arts, Sega Entertainment and Double Twenty, as well as past and current advisory roles at Riot Games, Alpha Draft, Epics, Battlefy and Ripkord. Matt holds a Primetime Emmy Award and his work has also been recognized at Cannes, Webby Awards and SXSW.