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With fairplaid GmbH, the media manager Marthe-Victoria Lorenz founded a crowdfunding platform on the internet. Athletes and associations can present their projects free of charge to raise money – for everything from kits and training camps to a new stadium. Fans, friends and sponsors can support their favourite project within a certain period of time from just one euro and receive vouchers from cooperating companies in return for their commitment. Thanks to the innovative combination of sports sponsorship, affiliate marketing and crowdfunding with the emotional background of sports associations, fairplaid is beneficial for athletes and fans as well as for advertisers.