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Location: United States
Fields of operation: Art, Design, Culture
Ms. Sayre joined The Boston Consulting Group in 1996. She leads the Consumer practice in New York, and is the global topic expert for marketing. Ms. Sayre actively serves clients in retail, packaged goods, media, and the public sector. She is an expert in marketing effectiveness, branding, and consumer insight. Ms. Sayre is coauthor with Michael J. Silverstein of Women Want More, which is being published in German on the 14th of July 2010 ("Zielgruppe Frau"). Prior to joining BCG, Ms. Sayre worked as a brand manager for Reckitt Benckiser. She holds an MBA from INSEAD, an MA in international relations and economics from Johns Hopkins School of Advanced International Studies, and an AB in history and government from Dartmouth College.