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Ivar Fougstedt, Marketing Director, Burton Snowboards Europe Ivar Fougstedt joined Burton Snowboards Europe in 2000 as their Creative Coordinator. In 2005 he was announced Marketing Director for the European Burton organization where his responsibilities include advertising, brand management and the European specific marketing strategy for the world´s finest snowboard company Burton Snowboards,their goggles brand ANON and the protection brand RED. Prior to joining the snow industry he worked in the advertising world for 10 years with various clients including Sony Europe in Germany, where he also completed his degree in marketing communications. Originally from Finland, he has lived abroad his whole life with stops in Japan, France, Germany and currently Austria where the Burton European HQ is situated, at the pulse of the snowboarding world in between snowy peaks.