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After completing a degree in management, Hannes Schwaderer joined Intel's Munich office in 1994 as Retail Marketing Manager. In 1998 he took over the position of Market development Manager EMEA and was responsible for Intel's relationship with Compaq in Europe. In 1999 he moved to the position of Marketing Manager Central Europe and held that position for the next three years. In August 2002 Hannes Schwaderer took over the position of Country Manager Germany, Austria and Switzerland. He is responsible for all marketing and sales activities in these countries. Additionally he is an executive member of the Initiative D21 and spokesperson of the steering committee for education, qualification and equal opportunities. In August 2004 Hannes Schwaderer was appointed as Managing Director Central Europe. Hannes Schwaderer is married and has 3 children.