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Hana Herztman has been CEO of the Municipality of Holon since 1993. She has a B.A. in Sociology, an M.A. in Public Administration from Tel Aviv University and she also completed the Program for Curatorial Studies in Tel Aviv University. From the earliest days of her term as CEO she has initiated significant changes in the Municipality in areas of human resources and the professional and economic facets of city life. Along with the city mayor Herztman constructed a vision for the city of Holon and began the process of branding and positioning Holon as the “city of children”. Part of this process included the establishment of the Israeli Children's Museum, the Mediatheque complex, the City Stories Project, the Israeli Puppet Center and in recent years the Design Museum Holon by Ron Arad Architect Firm. The Municipality CEO has seven professional deputies each responsible for their own field of expertise and dedicated to promoting excellence within the city. In addition there are also several municipal companies that help this process along, among them The Company for the Development of Theatre, Music, Art and Dance. Herztman also serves as Chair of the Holon Theatre Repertoire Committee and Chair of the Municipal Art Committee. She is a board member of the Israel Festival Managing Committee, the Israel Broadcasting Authority and the Holon Academic Institute of Technology.