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Eric J. Johnson is the Norman Eig Professor of Business at the Columbia Business School at Columbia University where he also directs the Center for Decision Sciences. His research is at the interface between Behavioral Decision Research and Economics and examines the decisions made by consumers, managers, and their implications for public policy, markets and marketing. Among other topics, Johnson has explored how the way options are presented to decision-makers affects their choices in such areas as organ donation, the choice of environmentally friendly products, and financial investments. After graduating from Rutgers University, he received his M.S. and PhD. in Psychology from Carnegie-Mellon University, and was a National Science Foundation postdoctoral fellow at Stanford. He previously taught at Carnegie Mellon, was a visiting professor at the Sloan School at MIT, and the inaugural holder of the David W. Hauck Chair in Marketing and a Professor of Operations and Information Management and Psychology at the University of Pennsylvania. The National Science Foundation, The National Institutes of Health, The Alfred P. Sloan and Russell Sage Foundations, and the Office of Naval Research have supported his research. He was awarded the Distinguished Scientific Contribution Award from the Society for Consumer Psychology and an honorary doctorate in Economics from the University of St. Gallen. He was named a Fellow by the Association for Consumer Research, and is a Fellow of the TIAA- CREF Institute and the Association for Psychological Science. Johnson is past president of the Society for Neuroeconomics and the Society for Judgment and Decision Making.According to the Institute for Scientific Information, he is one of the most highly cited scholars in Business and Economics.