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Deron Triff
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WaitWhat
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Deron Triff

Company: WaitWhat
Title: Co-Founder & Chief Business Officer
Location: New York City, United States
Fields of operation: Digital, Technology



Deron Triff is the Co-Founder with June Cohen of WaitWhat, a new, first-of-its-kind content incubator that invests in, develops and nurtures original media properties until they achieve great scale.

For 17 combined years, June and Deron led TED’s media enterprise, growing TED Talks from its initial concept to an audience of 1 billion views or listens each year. Deron joined TED in 2011 to lead global distribution, media partnerships and format innovation through new initiatives that included the TED Radio Hour on NPR, TED on Netflix, TED English with National Geographic Learning, TED in Cinemas with Fandango, TED Books with Simon & Schuster and 75+ distribution partnerships throughout Asia, Latin America, The Middle East and Europe. He was previously Vice President of Digital Ventures for PBS, where he launched the kids cable network, Sprout. He holds an MBA degree from McGill University in Montreal. WaitWhat’s first original property — Masters of Scale, a podcast featuring Reid Hoffman — launches in early May.



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