Danika Laszuk heads marketing for Jawbone, where she is responsible for the company’s marketing and communications activities globally. Prior to joining Jawbone, Danika spent nine years at Apple where she oversaw product marketing for numerous generations of the iPod and developed the marketing strategy for the launch of the first iPhone. Prior to Apple, Danika spent time at HP where she managed the launch of its first consumer laptop.Danika’s interest in exploring how consumers around the globe encounter technology and marketing has sparked her ambition for creating categories from scratch and building them to significant scale. She is constantly striving to create meaningful customer interactions with companies and products that transcend marketing and become truly delightful experiences. Danika holds a bachelor of arts from Brown University.