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Daniela Hinrichs is an experienced and award-winning communication professional, entrepreneur, company builder (XING, Yellowdine, DEAR Photography), digital native, business angel and collector. Daniela is the CEO of Hamburg-based Yellowdine Ventures, her own investment company and of DEAR Photography, an online presence for unique, hand-picked and exclusive limited editions in photography. Daniela is passionate about the beauty to be found in sheer physicality of a photograph and she believes in the notion that technology can recapture this beauty on a very personal level. Ever since, Daniela has been a tireless evangelist of modern communications. Her social media mindset and competence enabled her to help successfully build up and develop XING over many years. Daniela is engaged with XING, formerly known as openBC, since it was an idea of partner and founder Lars in 2003. Daniela’s experience as a communication specialist with more than a decade in the field, her strategic and operational competence have led to award-winning and respected communications.