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Carl Waldekranz is the co-founder and CEO of Tictail, a global marketplace home to the world's greatest emerging brands. The company was launched in 2012 in Stockholm with just one brand: tictail.com/s/bymutti, the Swedish design company founded by Carl's mother. Since then Tictail has grown rapidly to offer shoppers unique fashion and home decor brands from over 140 countries around the world. Tictail currently has offices in both Sweden and New York and opened its first brick and mortar store in New York in January 2016.
Carl, 30, grew up in Stockholm and started his first company at 18, a boutique design agency niched at helping technology gap the chasm between early adopters and mainstream. He soon acquired clients such as Spotify and Nokia and three years after incubation the agency was acquired by Swedish brand development agency Identity Works. Carl has always had an interest in fashion, design and art and the idea of Tictail: a company to empower the self-made entrepreneur to build their creative brands online was the natural next step in Carl's entrepreneurial journey.
Carl moved to New York in 2014 with his now fiancée Babba, and Boston Terrier Blue.