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Title: Senior Vice President Coporate Branding and Communication
Location: Wattens, Austria
Fields of operation: Art, Design, Culture, Digital, Technology
Birgit Berthold-Kremser joined Swarovski in September 2016 as Senior Vice President Corporate Branding and Communication DACH and Head of GLOBAL Corporate Creative Services. Before she revitalized in her position as Senior Vice President and Head of Siemens Brand and Campaigns/Advertising the Siemens brand with a new worldwide brand program and its new claim and global campaign “Ingenuity for life”. Joining Siemens in 2001, Birgit has held several executive positions in the company, such as Head of Marketing Communications or Head of Industry Communications for the 18 countrief of the Siemens Cluster Central Eastern Europe in Vienna, Austria. In 2009, she was appointed to Siemens Headquarters in Munich as Vice President Siemens Global Events and Sponsoring. Before Siemens, Birgit headed several Senior Marketing Positions in the Tourism, IT and Internet Business as well as Senior Team leader in a PR Agency. Birgit studied International Economics in Austria, UK and USA. She is Austrian, married and has one daughter. She loves skiing.