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Ariel has researched at the Krembil Neuroscience Institute studying hippocampal neurogenesis, displayed work at the Art Gallery of Ontario, DeLeon White Gallery and opened the Toronto Fashion Week. The intersections of these diverse interests have culminated into various lectures with topics such as “The Neuroscience of Aesthetics” and “The Neuroscience of Conflict”, featured on TVO's Big Ideas. She has also run a successful real estate business, spent time as the designer of a Canadian fashion boutique, and is a practicing psychotherapist. In 2007, Ariel co-founded InteraXon, one of the world's leading companies creating brainwave controlled products and experiences. Ariel and her team are merging technology, neuroscience, art and design. Muse, InteraXon’s brain-sensing headband, just one example of this innovation, allows consumers to interact with their smart phone and tablet using the power of their mind. Ariel and Muse are regularly lauded in global media- CNN, CNET, CNBC, Reuters, Tech Crunch, Wall Street Journal Tech for creating what Huffington Post calls "the beautiful headband that will make you smarter".