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Agustín Cordón has been CEO of Fira de Barcelona, the Spanish leading trade and industrial show organizer one of the most important European trade fair organizations, since September 2004 and Vice President of the Mobile World Capital Barcelona since March 2012, where he leads the strategy and projects to make Barcelona the global epicenter for the mobile industry through multiple transformational initiatives in such fields as Entrepreneurship, Education, Health, Smart Cities and Retail. Cordón, who was born in Valencia in 1963, graduated from the University of Barcelona (UB) in Economic and Business Sciences and from the IESEBusiness School in Senior Management (PADE).