Stefan Olander

Stefan Olander is one of the industry’s leading digital marketers. Over the past decade Stefan has held a number of key marketing leadership positions with NIKE, Inc., most recently as Vice President of Digital Sport.

Blending his passion for the digital world with traditional communications skills, Stefan has led many of Nike’s most innovative and cutting edge initiatives, from launching EMEA's new digital platform in 2000, to overseeing all communications for one of Nike’s most comprehensive global football initiatives; The Secret Tournament in 2002. In his America’s role he led the creation of Run Americas inspiring 115,000 people in five cities throughout the region (Sao Paolo, Buenos Aires, Mexico City, Santiago, Lima) to run a 10k race on the same day.

Stefan has also led communications development for the global world football 2006 campaign (both on and offline) advertising, nikefootball.com and joga.com, a global social network for football created with Google.

As Global Director of Digital and Content, Stefan Olander was instrumental in bringing Nike plus to life creating a new consumer connection bridging the digital and physical worlds that has changed running forever. In his current role as Global Director Brand Connections he oversees the functions of Advertising, Digital Brand, Media, Content and Business Affairs for the Nike Brand. In his role as Vice President of Digital Sport, Stefan creates and leads a team dedicated to enhancing the consumer experience through the use of digital tools.