Linda Abraham

Linda Boland Abraham is an entrepreneur who has played a variety of leadership roles at comScore since its inception in 1999. Responsibilities during her tenure include client service, business development, product management, marketing, and sales. In addition, she was a member of the management team that took comScore public in June, 2007 (NASDAQ:SCOR.)  Currently, she is the Chief Marketing Officer and Executive Vice President of Global Development, where she leads efforts around comScore’s ongoing expansion, including partnerships and acquisitions. She is a seasoned industry executive with expertise in marketing research, marketing planning, strategy development and advertising effectiveness modeling, in both the online and offline worlds. She is a frequent speaker at industry conferences, a member of the Social Media Council of the World Economic Forum, and a member of the Washington Economic Club.

Prior to joining comScore, Ms. Abraham co-founded Paragren Technologies, Inc., which specialized in delivering large scale Customer Relationship Marketing (CRM) systems for strategic and target marketing. Paragren’s customer base included large consumer marketing companies in the telecommunications, financial services, travel, and retail industries. Paragren is now part of Siebel Systems.

Previously, Ms. Abraham held various management positions throughout eight years at Information Resources, Inc., a major international marketing research firm. As Senior Vice President at IRI, she consulted with major consumer marketing firms including Kellogg, Procter & Gamble, The Clorox Company, M&M Mars and Ralston Purina in the analysis and development of marketing and sales strategies. During her tenure at IRI, Ms. Abraham was instrumental in developing advanced promotion analyses for which the firm received several industry awards.  Ms. Abraham began her career at Procter & Gamble as a member of the Crest brand management team.

Ms. Abraham holds a B.S. in Quantitative Business Analysis from Penn State University.

Please follow this link to view Linda’s profile on LinkedIn.