Anne Gfrerer

Anne Gfrerer has been the Head of Identity & Communication for HypoVereinsbank/UniCredit Bank AG since 2009. In this capacity, she is responsible for the strategic development of communication in Germany. She is in charge of reputation management in traditional and online media. As a co-initiator of the HVB Women's Council, she has started the mentoring programme for female business founders. Within the framework of the corporate citizenship activities, Anne Gfrerer and her team are responsible for HypoVereinsbank's commitment in the areas of society, culture and sports, as well as sustainability management.

In the last seven years, she has been managing various communication areas within the HypoVereinsbank, including the PR, Event, Communication Management Accounting and New Media divisions.