Latinamerican Factpack

Supported by improved macroeconomic fundamentals, the Latin American media and entertainment market is well positioned for future growth. As communications infrastructure continues to expand and becomes more sophisticated in the region, media platforms are expected to evolve and foster new content consumption and creation patterns.  Multinational companies have been quick to realize this potential in Latin America, as evidenced byBrazil’s rapid adoption of social media, and have made strides towards expanding their Latin American presence.  Local traditional media incumbents, however, have been relatively slow to migrate content online and expand to new digital platforms.  As a result, Latin America currently lags other regions in innovative content development.  Public policy initiatives could encourage the development of digital content creation and innovation by leveraging unique professional, social and cultural assets of the region.

• Macro Overview
• Media Market Overview
• Trends in online media
• Case studies