Lufthansa

Go where the customers are – is the idea spurring Lufthansa’s active participation in a variety of social media platforms. The airline has booked more than 600,000 registered users as fans on the Lufthansa Facebook fanpage. Their number is steadily growing. More than 77,000 micro bloggers in Germany alone access the Lufthansa channel in Twitter. Many others from the most diverse target groups visit the Lufthansa domain in Youtube or XING.

On all these platforms, Lufthansa’s primary intent is to serve the customer – with the latest information, the latest offers and product innovations. Customers on the road keep in touch with Lufthansa just as easily and direct with smartphones or other mobile devices. Lufthansa keeps them all posted with a broad range of information on attractive fare offers, new products and prize competitions as well as offering them exclusive downloads and news updates.

With its corporate presence on social media, Lufthansa is utilising the new communication channels to converse with customers, nurture a brand relationship, propagate company news and the corporate philosophy. It is in a word making the most of an array of new possibilities to help people get to know the airline and keep abreast of all that’s happening at Lufthansa. All that in addition to the offerings on the www.lufthansa.com or www.lufthansa.com/group websites.