iLab
The iLab is running the digital publishing businesses of Hubert Burda Media:
- a digital think tank to explore new trends and technologies, research & design application prototypes and develop new content and user experience models,
- a business incubator to execute early-stage business models,
- a profit center to run web and mobile publishing businesses,
- a web technology facilitator to lead and coordinate all strategic internet operations and run multi-platform content solutions,
- a central content aggregator to provide digital access to all editorial content generated at Hubert Burda Media.
"Transforming the magazine experience into a digital media world."

