Social Internet

Author: Marcel Reichart

In a campaign ad for the Democratic Presidential nominee, Barack Obama told American voters that John McCain is a poor choice for the highest office in the US because he "doesn't know how to use a computer" and "can't send an email." Obama is the first President of the Internet generation, just as J. F. Kennedy was the first TV-President. The Internet has proved one of the key tools to Obama´s success: his campaign detected and used the web like no candidate did before. Media historically the US election 2008 has been a watershed.

Media consumption increases and gets more and more important in our everday life - surveys show that the web meanwhile has become the most important information medium. Interested in reading more about the impact of the Internet on our society, political communication and personal habits? Read the whole article published in German Cicero magazine here.

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