Tyler Brûlé about bloggers and journalism

In spite of spreading digital brands, printed media are not dead and won't die. Maybe circulations shrunk, but according to Tyler Brûlé (Winkreative) the future of media won't be found in only one of these fields. Brûlé is one of the most creative and influential media personalities. In an interview with Süddeutsche Zeitung he explains the success of his magazine Monocle: "We don't hire people who just paste pictures of the news agencies, but reporters who go outside and write stories."