Glam Expands Brash Media

Author: Lukas Kubina

The vertical media company Glam Media has acquired Fantastic Zero, a leading German vertical media company for men online reaching 5.4 million unique users, from the digital division of Holtzbrinck and European marketing agency Publigroupe. After the launch of the German men's vertical, Brash.de, Glam Media is focused on expanding the Brash Media brand with the Fantastic Zero sites targeting men in key categories including lifestyle, sports, entertainment, gaming, and autos.

"After reaching number one for women, Glam Media is expanding to target men with the acquisition of Fantastic Zero," said Dr. Marcel Reichart, Managing Director of DLD Media and DLD Ventures, and Member of the Glam Media Board of Directors. "Glam Media now has even broader reach for its innovative technology and digital marketing solutions."
Read more on TechCrunch and watch Marcel on the DLD 2010 panel "marketing" with Glam CEO Samir Arora, Trevor Edwards (Nike), David Kenny (Vivaki), Andrew Roberston (BBDO), Anders Sundt Jensen (Daimler-Chrysler), and Nizan Guanaes (Grupo ABC de Comunicação) below.

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