DLD Research: NFC Payments and Marketing Innovation – Current State and Future Outlook

StrategyFacts - a market intelligence company and DLD presented a study on NFC Payments and Marketing Innovation for the first time to the public at DLD12.

This study provides a comprehensive and in-depth view on the current state and future predictions of the NFC Payments market and the application of NFC for innovative marketing and sales approaches like in-store and near-store marketing.

Please see the executive summary or watch the presentation below.

You can order the full study here.

For further reading look at the 'Mobile Wallets Go Mainstream' story.