Arcade Fire Meets HTML 5

Author: Lukas Kubina

What would a music experience designed specifically for the modern web look like? This is a question the DLD friend Aaron Koblin and the Google Creative Lab had been playing around with for the last months. Browsers and web technologies have advanced so rapidly in the last few years that powerful experiences tailored to each unique person in real-time are now a reality.

Now they launched a musical experience made specifically for the browser. Called "The Wilderness Downtown", the project was created by writer/director Chris Milk with the band Arcade Fire and Google. Building this project on the web and for the browser allowed them to craft an experience that is not only personalized, but also deeply personal for each viewer.
"The Wilderness Downtown" takes you down memory lane through the streets you grew up in. It's set to Arcade Fire's new song "We Used to Wait" off their newly released album The Suburbs. The project was built with the latest web technologies and includes HTML5, Google Maps, an integrated drawing tool, as well as multiple browser windows that move around the screen.
Check out Aarons music clip portraying Johnny Cash here and watch him on the DLD2010 power panel "Maps" below: