Al Seckel on 'Perception'

Al Seckel's research focuses on perception. The fascinating thing about perception? It's hard to change - even it you know you're being fooled you can't help it. Al took the audience through a tour de force of different examples how perception can be fooled - even if you actually know that what you're seeing or hearing isn't really there. Context is very important for the way we perceive information and making decisions.