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The New Consumer
The consumer is in the driving seat - but what does that mean? Are they increasingly immune to advertising in a world where customers post reviews and friends share their buying habits online? Do they demand more ownership of their data or compensation for giving it up? Are they more inclined to share, subscribe, or collaborate on what they want than own it themselves? More determined to buy local, or source the globe for bargains? On the other hand, data analytics nurtured by omnichannel platforms out the consumer on top but offer a broad variety of strategies to reach him.
Moderated by Diane Brady