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The Music Ecosystem: Embracing Dynamic Change for the Next Generation of Artists and Music Fans
Frank Briegmann, CEO of UNIVERSAL MUSIC Germany and President Central Europe of UNIVERSAL MUSIC GROUP, talks about the digital transformation that the music industry is going through. As a result of this disruption, music fans can use today a much broader variety of platforms and formats than in the past.
Consequences of this transformation are on one side the increased importance of the role that the music company plays in areas like marketing or A&R and on the other side the threaten of the value gap that can't be resolved without a new legislation.