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Why We Believe In Quality Content
This panel deals with strategic approaches on how to build valuable media and online content at a time where consumption behavior is changing. People increasingly consume visual and written content (including news) from the same websites/apps. As more things compete for the limited time of consumers –often resulting in an information overload – it gets harder for content companies to reach their audience. Connected issues that will also be discussed here include: How do we create an intelligent mobile experience? How can we monetize content? What is the role of mobile advertising?