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Is the CMO the new CTO
Marketers spend over $1 trillion annually to reach consumers worldwide. They play a crucial role in the modern economy. For decades, the marketing tools have been relatively stable and predictable: television, print, market research, merchandising, promotions, events and more. In recent years, technology has disrupted the marketing world like never before: web, digital media, streaming, social networks, mobile, messaging, programmatic, sponsored content, viral videos. A never-ending stream of new technology is being offered to marketers in a dizzying array of new platforms, devices, networks and content forms. Suddenly, the Chief Marketing Officers is buying more technology than their colleagues in the traditional Information Technology functions.
Are CMOs prepared for this dramatic change? Will their traditional network of agency consultants survive the tech onslaught? Should they be given the responsibility to develop the company’s consumer-facing applications and services? Should they become a publisher to feed to constant need for content in social media? Should the CMO become the CCO: the Chief CONSUMER Officer?
Intro & moderation by Eric Hippeau