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At a time where everyone plays mobile games such as Candycrush or Angry Birds – or has at least heard of them – game developers are constantly looking to launch even more successful mobile games. The one thing everyone seems to overlook is the importance of timing. In a way, the journey that mobile gaming has been on for the past five years is a very interesting example of how quickly transformation works nowadays, and how important timing is, from immature playground, to ultra-competitive sector. This panel will address potential windows of opportunity in the innovation of mobile games.