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Workshop. Death of Pure Play
At this session, L2 will analyze disruptive retail models that have emerged over the past decade, in an attempt to identify winning business strategies and the underlying consumer behaviors that have enabled them. We will examine former online-only retailers such as Warby Parker, Bonobos and Birchbox that have rushed to open stores, and contrasts digital and retail KPIs for pureplay, evolved pureplay and omnichannel retailers to illustrate how organizations can benefit from operating and investing across multiple channels.