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Brave New Customer - Threat Or Thrill?
With the rise of big data, retail is taking a huge leap towards more personalization and targeted offerings. Traditionally, customers have always been differentiated based on their preferences, age, gender, income bracket, interests, etc. In the data economy, granular data is much more available. Dynamic pricing in the travel market is already widely accepted and used by customers and retailers alike. Is personalization a service or a threat to the customer? Could personalization transform into discrimination? Torsten Ahlers (Otto Group Media), Jen Heazlewood (R/GA) and Jörn Leogrande (Wirecard) are going to discuss the question „Brave new customer- threat or thrill?“ with moderator Brian Morrissey (Digiday).