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Putting American Grocers Out of Business
HelloFresh was launched in Europe in 2012 and quickly expanded into the most competitive market in the world, the United States. They've raised over $350 million and are now delivering 11 million meals and 22 million pounds of food every month. Grocery stores throw out approximately 25-30% of their food when it doesn't sell. Driven by demand first, HelloFresh doesn't have this problem which leads many to ask the question: With less waste, a direct to consumer model, and $350 million in funding, will HelloFresh put traditional grocers out of business?