The Future of Storytelling and Content Creation

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How will we experience and share stories in the future? Oded Vardi hosts a panel with Allen Lau (Wattpad), Alex Hofman (musical.ly) and René Rechtman (Walt Disney) on the next generation content: how to discover great content and reach new audiences?



DLD17 Conference Day 2

Allen Lau

• founded Wattpad as a classic reading app for books

• since 7 years it runs with user-generated content

• 45 milion users every month

• half a million chapters are uploaded every day

• so there's no need for a top-down content approach

• the way content is created changes due to the feedback loop: readers can have a lot of influence on the storyline giving feedback for the current chapter as the next one is not written yet.

• filtering is done by the users as well: Wattpad prints books that already have a proven fanbase on the platform

• high sale figures, even though the ebook versions are available for free

• in adddition to the community likes, they try to detect the best books via a machine learning engine

• however, with data alone you won't be innovative, it always has to be a combination



DLD17 Conference Day 1

Alex Hofmann

• President of musical.ly, an entertainment social video network

• users have created different kind of genres for the 15 seconds long clip format: some lipsync, some dance, others sing or upload comedy content

• 170 million people dowloaded the app so far

• also partners with brands as content providers



DLD17 Conference Day 1

Rene Rechtman

• former founder of Maker that has been acquired by Walt Disney

• in every open platform only about 10% of the content will be worth your time

• every company built around user-generated content will focus on these 10 percent: it is about finding the talent and great storytellers to produce them

• as a company that partners or is part of a big brand you will always have to find the right balance to stay authentic and relevant to your users

Mentioned in this live blog

Rene
Rene Rechtman
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http://www.dld-conference.com/users/rene-rechtman
London
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/rene-rechtman/large/Rene.jpg
Allenlauquadr
Allen Lau
Wattpad
Founder & CEO
Wattpad
http://www.dld-conference.com/users/allen-lau
Toronto
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/allen-lau/large/AllenLauquadr.png
Vardi odedbw
Oded Vardi
TLV Media Lab
Co-Founder
TLV Media Lab
http://www.dld-conference.com/users/oded-vardi
Tel Aviv
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/oded-vardi/large/Vardi_odedBW.jpg
Pic quad
Alex Hofman
musical.ly
President North America
musical.ly
http://www.dld-conference.com/users/alex-hofman
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/alex-hofman/large/pic_quad.jpg

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