The Future of Storytelling and Content Creation

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How will we experience and share stories in the future? Oded Vardi hosts a panel with Allen Lau (Wattpad), Alex Hofman (musical.ly) and René Rechtman (Walt Disney) on the next generation content: how to discover great content and reach new audiences?



DLD17 Conference Day 2

Allen Lau

• founded Wattpad as a classic reading app for books

• since 7 years it runs with user-generated content

• 45 milion users every month

• half a million chapters are uploaded every day

• so there's no need for a top-down content approach

• the way content is created changes due to the feedback loop: readers can have a lot of influence on the storyline giving feedback for the current chapter as the next one is not written yet.

• filtering is done by the users as well: Wattpad prints books that already have a proven fanbase on the platform

• high sale figures, even though the ebook versions are available for free

• in adddition to the community likes, they try to detect the best books via a machine learning engine

• however, with data alone you won't be innovative, it always has to be a combination



DLD17 Conference Day 1

Alex Hofmann

• President of musical.ly, an entertainment social video network

• users have created different kind of genres for the 15 seconds long clip format: some lipsync, some dance, others sing or upload comedy content

• 170 million people dowloaded the app so far

• also partners with brands as content providers



DLD17 Conference Day 1

Rene Rechtman

• former founder of Maker that has been acquired by Walt Disney

• in every open platform only about 10% of the content will be worth your time

• every company built around user-generated content will focus on these 10 percent: it is about finding the talent and great storytellers to produce them

• as a company that partners or is part of a big brand you will always have to find the right balance to stay authentic and relevant to your users

Mentioned in this live blog

Rene rechtman quad
René Rechtman
Walt Disney Company
Head of Non-Linear Media and SVP
Walt Disney Company
http://www.dld-conference.com/users/rene-rechtman
London
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/rene-rechtman/large/Rene_Rechtman_quad.jpg
Allenlauquadr
Allen Lau
Wattpad
Founder & CEO
Wattpad
http://www.dld-conference.com/users/allen-lau
Toronto
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/allen-lau/large/AllenLauquadr.png
Vardi odedbw
Oded Vardi
TLV Media Lab
Co-Founder
TLV Media Lab
http://www.dld-conference.com/users/oded-vardi
Tel Aviv
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/oded-vardi/large/Vardi_odedBW.jpg
Pic quad
Alex Hofman
musical.ly
President North America
musical.ly
http://www.dld-conference.com/users/alex-hofman
http://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/alex-hofman/large/pic_quad.jpg

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