Entrepreneurship & Innovation

Signals for the Future

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A wonderful two days of conference ended with the kind invitation from the signals Team. At their Open Studio launch speakers, attendees of DLD Berlin and the signals network met to while away the evening. The Signal Iduna Group, one of the leading service insurers in Germany, launched its new brand signals that day. At the same time, the first signal "offer" was opened in Berlin: the signals Open Studios. Both the brand and the Open Studios are part of the Group's future strategy of strengthening its core business while breaking new ground. Under the direction of Johannes Rath, Chief Digital Officer of the Signal Iduna Group, signals aims to ensure that the insurance company can identify new business models and possible partner companies more quickly in the future. "Our world is increasingly made up of signals: smartphones, cars, refrigerators, clocks, bank cards send signals. And finally, we humans also constantly send signals. In the signals Open Studios we want to receive, interpret and process these signals. The Open Studios will be both accelerator and catalyst alike. They help create new ideas, but they can also be used as a tool to challenge existing things and make them better with the help of our tools, our network and our market knowledge, " says Johannes Rath.
The highlight of the evening: DLD Berlin speaker Bill Aulet Professor of the Practice, MIT Sloan School of Management, continued his speech from the conference and gave great insight into the world of entrepreneurship.

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