Glam among the world's 50 most innovative companies

Author: Lukas Kubina

In the march 2010 special issue of Fast Company, Glam Media was rated number 37 of the world's 50 most innovative companies. The vertically integrated women's network of blogs and magazines is among the most-trafficked Web properties in the US. Read the orginal article on Glam founder and DLD speaker Samir Arora below:

Samir Arora, an Indian-born Apple alum and venture capitalist, set out in 2005 to do what no other media company had done: find a way to monetize the mushrooming female online audience. Rather than become a content creator or build a portal, Arora started Glam Media, a vertically integrated women's network of 1,500 blogs and Web sites that since 2007 has outpaced iVillage as the top Web property for women and finally turned a profit last October. Glam.com has grown its long-tail network by giving advertisers an effortless way to reach hundreds of micro-audiences, while increasing revenue for the hottest women's lifestyle and fashion bloggers by some 20% to 50% (revenues are shared with Glam). In the past two years, the Silicon Valley tech company went international and has even rolled out an analog for the unfairer sex- manly brash.com - as well as social-media site tinker.com.

For more information go on a tour d'horizon with the DLD 2010 panel "Marketing" with Samir, Trevor Edwards (Nike), David Kenny (Vivaki), Nizan Mansur de Carvalho Guanaes Gomes (ABC Group), Anders Sundt Jensen (Mercedes Benz), Andrew Robertson (BBDO), and Marcel Reichart (DLD) below:

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