DLD10 live

1. Opening Welcome by Hubert Burda and Yossi Vardi

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   Hubert Burda compared the current times to the 15th century when Gutenberg invented the printing press in his opening remarks. His quote form last year about the "lousy pennies" still remains true for advertising in the digital space. That's why Burda is focusing more on e-commerce.

   Yossi Vardi challenged the audience to introduce themselves to the people sitting besides them and then introduced the first panel on the day's big theme 'disruptive'.

   Read the full live blog post below.

   • 5:22 PM: fk
   • 9:19 AM: cb Hubert Burda on stage ...
   • 9:20 AM: cb "My feelings: we live in a very historical moment, only comparable to the Gutenberg times ..."
   • 9:21 AM: cb which led to a lot of high times and low times for others ... movable letters changing the world
   • 9:22 AM: cb Burda summarizing the history of his global player media house ... start of "Focus" in the beginning of the real digitalization ...
   • 9:24 AM: cb Hubert Burda explaining the motto ... old: terrestrial, trade routes ... new back in the days: maritime trade routes going intercontinental, connecting people in whole new ways
   • 9:26 AM: cb Burda announcing Paul-Bernhard Kallen as the new CEO ... what are the new strategies at Burda?
   • 9:26 AM: jk "I don't believe so much in the business of line extensions."
   • 9:27 AM: cb there we go "lousy pennies" mentioned ... "advertising business is still a biz of lousy pennies"
   • 9:27 AM: cb Hubert Burda sees E-Commerce as the leading way ...
   • 9:27 AM: jk "all the business of advertising has gone to google so we focus on ecommerce."
   • 9:28 AM: cb mentioning holidaycheck.de and other examples for successful E-commerce at Burda, "MAYBE" in advertising also with Glam Media ...
   • 9:29 AM: cb "Wann immer sich die Medien ändern, ändert sich die Gesellschaft" -> "Whenever media changes, society will change! - Dr. Hubert Burda wishing everybody a great conference, and calling Joseph Vardi on stage ;-)
   • 9:29 AM: cb Yossi Vardi referring to the good 'ole 60's on backseats of cars ;-)
   • 9:31 AM: cb Also video is not as "like being there" - Yossi pointing out that direct contact, like here at DLD is the only real social thing, the social web alone cannot give you that human touch
   • 9:31 AM: cb Guests now shaking hands to all their seat neighbors, "warming up" ;-)
   • 9:32 AM: celzer Toll: Burda gesteht Fehler ein, bekennt sich zum Online-Business und Medienwandel. Schöner #DLD10 Start! #respekt
   • 9:33 AM: cb Yossi always is lighting up the room ... now inviting Mitchell Baker, Jimmy Wales, Niklas Zennström ...
   

   Johannes Kleske
   Hubert Burda and Yossi Vardi welcome the audience to DLD10

   January 24, 2010
   02:02 PM