DLD10 live

1. Claudia Gonzalez from The Global Fund on 'Re-Brand'

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   Claudia Gonzales is now the Head of Marketing at The Global Fund. Before that she was leading Public Relations and Special Projects for UNHCR, the UN Refugee Agency. Her message was clear and very optimistic: Technology and Social Media is transforming the way how we as a global society are enabled to help.

   There are various examples how technology already helped people to spread their message: People from refugee camps around the world told their stories in video messages, we can now actually see those refugee camps with the help of tools like Google Earth or let alone the fact that twitter has given us the power to report fast from places and people in need.

   Claudia finished with a very promising vision for the future: technology just started out to help organizations and people in helping. There are already millions of people who engage in cases on Facebook or are following those projects on twitter. And numbers do count in this area, because they are important for communication. But it's only the beginning of the transformation and there is a lot more to come.

   Let's hope she is right!

   Session Video:
   

   Red the full live blog post below.

   • 5:35 PM: fk
   • 9:37 AM: is Welcome Claudia Gonzales on stage: www.dld-conference.com
   • 10:10 AM: is Steffi Czerny is introducing Claudia Gonzales
   • 10:11 AM: jk Claudia Gonzales will talk about her story with the UNHCR
   • 10:12 AM: jk 35 million refugees worldwide
   • 10:12 AM: is CG: The world needs a lot of tolerance
   • 10:13 AM: is Claudia decided to start looking for partners and she looked in the long tail
   • 10:14 AM: is The theme of the movie is "love" and it shows people from different refugee camps from around the world
   • 10:14 AM: is CG: We needed to change the tone of stories from fear to something positive.
   • 10:15 AM: is It was important for Claudia to help the people to in the refugee camp to transform themselves by telling their story
   • 10:15 AM: fk Partners like NIKE help to tell the storys
   • 10:16 AM: is Very important part of that was social media, because it helped the project to spread the story of the people in the refugee camps
   • 10:16 AM: is Social Media enabled the people to actually help from around the world.
   • 10:17 AM: is She is empowering people to make real change without necessarily relying on old bureaucratic organizations with the help of social media
   • 10:18 AM: is Technology is enabled us to actually look at the problem zones around the world, because we now access all the information.
   • 10:19 AM: is Location based services play a major role
   • 10:19 AM: is CG: Social media is an integral part of communications
   • 10:20 AM: is CG: When we started social media at the UN it was from zero
   • 10:20 AM: is Now, there are million of people supporting the cause. For example: more than a million followers on twitter
   • 10:20 AM: is CG: In humanitarian world: numbers matter.
   • 10:21 AM: is Every follower that can be accounted for is something that can effect how organizations can operate.
   • 10:22 AM: is CG is very thankful for the technology that is being developed to enable better helping
   • 10:22 AM: fk Video Message from Director of Red Cross
   • 10:22 AM: is He is very thankful for social media - as a user and as a director of the red cross
   • 10:22 AM: fk "Social Media is a fantastic tool to mobilize people everywhere"
   • 10:23 AM: is It is very important for people to be able to tweet from the ground of a problem zone
   • 10:24 AM: is It's not only mobilization, but it is also very helpful that we can actually engage early on in the needs of the people on the ground
   • 10:25 AM: fk There is a world out there that has no option to use "Twitter" and other Online things. This is just the beginning
   • 10:25 AM: is We are just at the beginning of technology making a difference in humanitarian areas
   • 10:26 AM: is Thank you to Claudia Gonzales for the introduction of how social media and technology is helping to change the world of those organizations
   • 10:26 AM: fk NO, there is no break ;)
   

   Igor Schwarzmann
   Claudia Gonzalez is Head of Marketing at The Global Fund to fight AIDS, TB and Malaria since end of 2009, after leading Public Relations and Special Projects for UNHCR, the UN Refugee Agency.

   January 24, 2010
   02:30 PM