Zeitz Foundation and DLD presenting "THE LONG RUN" first time to the public

Author: Artur Schmidt

"Every big change starts by people taking action". Yesterday DLD supported the Jochen Zeitz-Foundation in presenting its first key project "THE LONG RUN" to the German public.

THE LONG RUN builds a platform and community for sustainable change. The starting point is a network of nine retreats in Africa and around the world which commits to eco-safety operations and by this creates a spark for their local communities. Jochen Zeitz who in his professional career as CEO of PUMA has made the company a global leader in sports lifestyle, started THE LONG RUN with his own farm in Kenya. He is supported by ambassadors and specialists in various fields. For the launch yesterday in Munich, world champion and 100 meter world record holder Usain Bolt, the world's fastest man, explained why he is engaging in the LONG RUN together with former world champion Colin Jackson. With his age of 23 years and being a global celebrity, Usain Bolt knows that he is a role model for the younger generation. For Zeitz THE LONG RUN is a journey and a project that can grow by ever more people engaging also via the website and by watching the documentary HOME which shows why we all should engage for our planet.

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