DLD09 live

1. Software: Hendrick Speck, Daniel Ek, Suhas Gopinath

   Tags: dld· software  -  0 comments

   I'll cover Daniel Ek, Suhas Gopinath and Hendrick Speck.
   My collegaue Andrea (I'll call him my brother after DLD09 ;) ) will cover the other panelists ;)

   The panelists:

   Max Levchin (Slide.com)
   Joel Spolsky (Fog Creek Software)
   Daniel Ek (Spotify)
   Suhas Gopinath (Globals Inc)
   Hendrik Speck (University of Applied Sciences Kaiserslautern)
   
   Moderation: Marissa Mayer (Google)

   (all quotes only roughly verbal)

   MM: What are the user trends on the social networks?

   Hendrick:
   What we do is: we crunch number and analyze the behaviour on Mypsace or Youtube.
   We can explain why Obama succeeded and the campaign of the Israeli Army on Youtube failed.

   Suhas: We shifted from Windows to web based software. (He speaks really fast, ;) watch the video ;) )

   Daniel: People listen to music or research stuff. Context switching is still complex with web apps. If you can synch devices and the cloud is also powerful.

   MM: Can you predict the success of platforms?
   
   Suhas: The platform should be a bridge between the (hard to understand),

   Hendrick: There are two trends. The tradition software development model is reduced to the advantage of opening up, APIs etc; but this way you lose control over the software. The second is that of the many possisble business models online not many are really used. There is a hype of advertising.

   Daniel: May of your users pay. But we also license content. I believe in social curreny. People can do playlists and accompany them with pictures.. I can do such a list and send it to you. Peple do want to pay for things, This is also but not only true for music.

   MM: What about the portability of data from one service to another?

   Hendrick: People really don't read he privay statements. But people become aware about privacy issues. We see that the system does not word. We ask people what they feel when they try to transfer files from an iPod to a normal MP3 player. Trust is very important here. Social networks are very vulnerable to that. Privacy will then become a value.
   
   MM: What do you look for in a team?
   
   Suhas: I hired schoolkids with the skillset that I needed, it was a kind of crowdsourcing. People who were 25 years did not want to work with a schooklid like me.

   MM: What is your dream unrealized software project?
   
   Hendrick: A fully distributed PGP encrypted social network, we are currently working on that. It has no single point of failure and avoids most of the problems we discussed today - also advertising.

   Daniel: (too fast, sorry)

   Suhas: (speaking fast and low, sorry, pls check video, noisy in the room where I am listening)

   

   Oliver Gassner
   What is happening in (Online) Software?

   January 26, 2009
   06:08 PM