Lufthansa

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Go where the customers are

- that is what Lufthansa aims to do by establishing a corporate presence on the online European business network XING and the social networking site Twitter.

Lufthansa is branching out to new online communication channels in order to actively engage with its target groups and cultivate a brand relationship with customers. Via XING, Lufthansa can provide information about products that are of interest to Web-savvy business travellers. XING members who subscribe to updates on Lufthansa product innovations can read the latest news on their home page as soon as they log on. With Twitter, Lufthansa also keeps its customers and interested members of the public informed. Subscribers to the Twitter channel "Lufthansa_DE" can keep abreast of current events at Lufthansa in Germany and also find out about attractive offers. Besides the latest news, Lufthansa's Twitter page includes a wide range of information about special fares and product innovations as well as exclusive downloads.

0 comments· January 15, 2009 · 11:32 AM· Permalink· Trackback-URL

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