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DLD Community's Leading Entrepreneurs 2008
Author: Bernd Hölzner
Europe's leading innovation exchange DLD (Digital Life Design) started this year's conference with a review and an outlook. In a survey preceding the event, the DLD expert community confirmed the trends it had indentified in January 2008. Says DLD co-founder Dr. Marcel Reichart: "Twitter is the rising star for the DLD community." And DLD co-founder Steffi Czerny adds: "Facebook maintains its successful track record."
Apple as the leading brand and design trailblazer
25 years after its foundation--Steve Jobs presented the first Mac on 24 January 1984--Apple continues to be the experts' favorite: the "Top 3 New Design Items of 2008" were the iPhone (35 %), the Macbook Air (5%) and the iPod touch (3%). As far as the "Leading Entrepreneurs of 2008" are concerned, Steve Jobs is second (12%) only to Mark Zuckerberg (16%). Barack Obama comes in third (6%). In the category "Top 10 Innovative People in 2008", it is exactly the other way around: Barack Obama ranks first with 84%, followed closely by Steve Jobs (82%) and Mark Zuckerberg (72%). "Innovative politicians are gaining in importance," concludes Reichart.
Outlook 2009: Cloud computing and investment in new media
In the field of digital business Networking (8%) and Mobile Applications (5%) are considered the most important topics of the year. Steffi Czerny: "Cloud computing will also be a hot topic." Marcel Reichart: "And despite the financial crisis, people continue to invest in new media." The preferred options in this context are "Founding" (51%), "Acquisition or Shareholding" (43%) and "Brand/Business Extension" (39%). Only 9% of all experts surveyed do not plan to invest in new media at all this year.
Please find the DLD survey 2009 here.
0 comments· January 28, 2009 · 11:02 AM· Permalink· Trackback-URL
apple· barack obama· dld· dld survey· dld09· facebook· marel reichart· mark zuckerberg· steffi czerny· steve jobs· twitter
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