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Rothenberg about Internet Display Advertising

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Rothenberg about Internet Display Advertising

Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB) and good DLD friend recently wrote on his blog about the future of online display advertising. The reason for his statement is the IAB Internet Advertising Revenue Report for the second quarter of 2008, which just has been published. According to Rothenberg, the people of the internet industry react to the current business situation with an increasingly prevalent fear that online display advertising is collapsing. Rothenberg believes that there is no danger that it will collapse. Far from it, "it´s growing and a normal recession trend: Above-the-line dollars are moving below-the-line", he says. On his blog Rothenberg explains how marketers think and how leading publishers act during a recession. Interested? Read more here.

 

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