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Today's Headlines

The many lives of Arianna Huffington

Author: Bernd Hölzner

The many lives of Arianna Huffington

The New Yorker recently published an extensive portrait on DLD-speaker Arianna Huffington worth reading. Huffington is author of several best selling books and co-founder of the Huffington Post, one of the most popular news websites in the US and the second-most-linked-to blog (behind only the technology site TechCrunch) on Technorati.

The "HuffPo" covers a wide range of topics--e.g. politics, business, entertainment, green, or style--and publishes scoops of current news stories, otherwise providing links to selected prominent news stories. It is a kind of liberal foil to the Drudge Report and actually surpassed Druge for the first time in February this year (3.7 mn unique visitors according to Nielsen). Fifty per cent of the Huffington Post's traffic comes from its political coverage.

According to The New Yorker, Huffington's driving quest seems to be the pursuit of influence--the ability to command attention, to define the agenda for so many readers and to change minds--not money. Many people heralded her abilities as a "connector". "With Arianna, it's not six degrees of separation, it's two", says HuffPo co-founder Kenneth Lerer. And web entrepreneur Micah Sifry points out that part of Huffington's success on the Internet lies in the fact that she is attuned to its conversational quality. "It's not just that she's getting attention. She's sharing attention, too", Sifry says.

Read the full profile here.

 

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