Glam launches Men's Network Brash.com

Author: Bernd Hölzner

This week Glam Media launched its first men's vertical network, Brash.com, targeting men 18-49 years old. More than 25 lifestyle, entertainment and technology sites, blogs and publishers have joined the Brash Network at launch. Content partners include among others Time.com, Rolling Stone and CNET; video providers include VidCat and HowCast.com. Major launch advertisers are Unilever, H&M and HP. Says Samir Arora, chairman and CEO of Glam Media: "From day one, Glam founders were intent on bringing brand advertisers online -- first with women and now in the men's category".

At the launch Glam further announced the Brash 100 List and the Brash 50 Hall of Fame. Brash Lists include men across the fields of sports, politics, business and entertainment that are "game changers". Alongside, the online brand marketing campaign "Change the Game" highlights attributes, emotions and passions that drive men.

The launch of Brash also marks the fourth anniversary of Glam Media and coincides with the company's new rank as a Top 10 Web property (comScore Media Metrix). Glam meanwhile has a total reach of 52 mn unique monthly vistors in the US and 90 mn global uniques. Congrats to Samir and the whole Glam team!

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Tags: brash· dld-friends· dld08· glam· glam media· samir arora